India’s corporate landscape is undergoing a bold transformation as companies move beyond conventional industry boundaries to tap into emerging, domain-driven value pools projected to reach USD 10.25 trillion by 2035, according to PwC’s latest research.
With 40% of Indian CEOs having entered new sectors in the last five years, and half reporting up to 20% of their revenues from these new ventures, the shift signals a recalibration of strategies in response to global megatrends—ranging from climate change and technological disruption to geopolitical shifts.
PwC outlines nine “domains of growth” centered around fundamental human needs such as how we care, feed, build, move, and power our lives. Notably, the “Make” domain (manufacturing) is expected to triple from USD 945 billion in 2023 to nearly USD 2.7 trillion by 2035. Other domains such as “Build” (infrastructure), “Feed” (agri-food), and “Fund and Insure” (financial services) are also set for exponential expansion.
What sets this domain-led approach apart is its emphasis on ecosystem partnerships and cross-sector innovation. For instance, an Indian telecom provider has evolved into a leading payments bank through collaborations in fintech and clean energy, while automobile manufacturers are being urged to design AI-enabled logistics systems to reduce food wastage—blending the “Move” and “Feed” domains.
However, PwC cautions that capturing this value requires more than diversification. Companies need structured reinvention frameworks with well-defined glidepaths and guardrails. These include building foresight engines, mapping ecosystem roles, closing capability gaps, and developing Minimum Viable Products (MVPs) aligned with real customer needs.
The report also calls attention to prudent management of technology and financial investments. With AI and automation transforming workflows, firms must avoid the pitfall of short-term gains at the expense of human capital or long-term viability.
As India cements its position as the world’s fastest-growing major economy—expected to grow at over 6% annually through 2026—PwC’s roadmap offers Indian enterprises a strategic lens to scale, innovate, and future-proof their business in a value-shifting world.
