Bengaluru: Convertway, Unicommerce’s marketing automation platform for e-commerce and D2C brands, has introduced Catalyst, a bilingual AI-powered voice agent designed to reduce cart abandonment and improve checkout conversions.
As online shopping abandonment rates continue to exceed 70% globally, Catalyst addresses last-mile purchase hesitation by initiating instant, automated voice calls when a customer drops off at checkout. The AI engages shoppers in natural, human-like conversations, understands the reason for hesitation, answers queries related to pricing, delivery, or payments, and nudges them to complete the purchase—without manual intervention.
The solution also targets India’s heavy reliance on cash-on-delivery, a key contributor to higher returns and logistics costs. By engaging customers immediately after order placement, Catalyst helps resolve trust and payment concerns, improving fulfilment efficiency.
Key features include real-time outbound calling, contextual product awareness, objection handling, and seamless Hindi-English language switching. Unlike one-way channels such as SMS or WhatsApp, voice interactions enable two-way engagement, making follow-ups more actionable.
With Catalyst, Convertway aims to help e-commerce and D2C brands drive higher conversion efficiency and deliver more responsive customer experiences through AI-led voice engagement.
