Global activewear brand enters India in exclusive partnership with Reliance Brands Limited
with contemporary design, has opened its first store in India at DLF Promenade, New Delhi, in exclusive partnership with Reliance Brands Limited (RBL).
The experience-led store features an RFID-enabled fitting-room technology that automatically identifies products brought into the room and allows customers to view available sizes and styles through an in-room tablet.
The launch attracted more than 100 visitors, with customers participating in a balance-board challenge and an in-store claw machine activity. The DLF Promenade atrium also featured a movement pop-up and pedal-powered smoothie station.
The India collection includes leggings, joggers, shorts, sports bras, tops, polo shirts, sweatshirts, jackets, vests, bags and hats for women and men.
Sumeet Yadav, Head, Reliance Brands Limited, said: “The Indian activewear consumer now expects apparel that performs as well as it looks, and Fabletics answers that with a rare combination of design, technology and accessibility. Opening our first store in Delhi, with a format built around experience and personalization, is the right way to introduce the brand, and we see significant headroom to grow Fabletics across the country.”
Meera Bhatia, President, Fabletics, added: “Opening our first store in India is a major milestone and an exciting opportunity for customers to experience Fabletics firsthand. The store brings together two core strengths of our brand: incredible product and technology designed around the customer, creating a retail experience that feels seamless, intuitive and personalized.”
Fabletics plans to open its next store in Mumbai.
