Invesco Mutual Fund has launched its Diwali campaign, #NayaRiwaaz, with a heartwarming film that explores how a simple family gesture can inspire a lasting tradition of investing.
The film follows Aryan, who receives a blue lifafa from his father every Diwali before the mithai. As he grows up and pursues his dreams, the tradition continues, eventually inspiring him to pass it on to his daughter.
Speaking about the campaign, Ameya Ingle, Director & Head – Marketing, Invesco Mutual Fund, said, “With #NayaRiwaaz, we celebrate the idea that investing can become a meaningful family tradition, much like the rituals and values that are passed down through generations. While gifts bring joy in the moment, the habits and values we pass on can stay with us for generations.”
Developed in collaboration with Analogue Studio, the campaign encourages families to make investing part of their financial planning and highlights the importance of starting early, staying invested and working towards long-term financial goals.
Through #NayaRiwaaz, Invesco Mutual Fund aims to connect the idea of investing with family aspirations and the values passed down across generations, reminding audiences that some traditions are inherited while others begin with a new gesture.
Watch the film here: https://youtu.be/gwr5wCkDbmM
