Gen Z shoppers, women’s western wear and emerging markets drive festive growth
Snapdeal, India’s Trendy Value Fashion platform, recorded a 73% year-on-year increase in its fashion customer base during the 2026 Diwali festive season, reflecting growing demand for affordable, trend-led fashion across the country.
Women’s Western Wear emerged as a key growth driver, registering nearly 2X growth over the previous festive season. Trousers, co-ord sets, dresses, gowns and shapewear witnessed strong demand. Gen Z consumers led customer growth, with oversized T-shirts, high-rise jeans, trousers and boot-cut jeans among their preferred choices.
Smaller cities continued to drive online consumption, contributing 65% of overall orders. More than 82% of orders originated from non-metro markets, highlighting the growing adoption of online fashion shopping beyond metropolitan centres.
The platform also recorded a 130% year-on-year increase in prepaid orders, indicating greater consumer confidence in digital transactions.
On the seller front, Snapdeal’s fashion seller base grew 71%. Its expansion in smaller and emerging cities was particularly notable, with the seller base in these markets more than tripling. Alwar, Hosur, Karnal, Mau, Amroha, Roorkee, Solapur, Ajmer and Sanand were among the cities contributing to this growth.
Commenting on the performance, Achint Setia, CEO, Snapdeal, said, “The festive season performance reflects the growing appetite for trend-led fashion among value-conscious consumers of Snapdeal. We are seeing younger shoppers increasingly embrace contemporary fashion styles, while consumers across smaller cities are becoming more comfortable discovering and purchasing fashion online. We are also seeing this opportunity translate into greater participation from sellers in emerging markets, creating a more inclusive digital commerce ecosystem.”
