Human Mobile Devices (HMD) has announced a strategic collaboration with Flipkart to introduce its 2026 smartphone line-up in India. As part of the partnership, HMD’s first smartphone launch of the year will take place on Flipkart, which will serve as a key e-commerce partner alongside other online and offline retail channels.
The collaboration aims to expand HMD’s reach in India by leveraging Flipkart’s extensive consumer base, strong logistics network and deep understanding of the Indian smartphone market. Through this partnership, HMD plans to make its upcoming devices more accessible across metro cities as well as Tier 2 and Tier 3 markets.
HMD has been strengthening its presence in India with a focus on human-centric design, durability and repairability, while working to democratize AI-led smartphone experiences. The company plans to introduce devices across the ₹10,000 to ₹20,000 price segment, catering to consumers seeking reliability, affordability and meaningful AI-powered features.
The first smartphone under this collaboration is expected to be unveiled in the coming months, followed by a phased rollout of multiple devices over the next two to four months. Further details on specifications, pricing and availability will be announced closer to the launch.
Ravi Kunwar, CEO and VP, HMD India and APAC, said the partnership marks an important step in expanding the brand’s reach in the country.
“We are excited to collaborate with Flipkart as one of our key e-commerce partners as we prepare to launch our first HMD smartphone of 2026 in India. Flipkart’s extensive reach and strong consumer connect will help us bring our latest innovations to customers across the country,” he said.
Flipkart said the partnership will help bring HMD’s upcoming smartphone portfolio to millions of consumers while improving access to new mobile technologies through its distribution network and affordability programs.
