Samsung is expanding its enterprise business in India with AI-powered connected ecosystem solutions designed to help organisations build intelligent, secure, and scalable digital environments.
As part of this strategy, Samsung has strengthened its focus on integrated enterprise solutions that combine devices, displays, mobility, AI platforms, and security technologies into a unified ecosystem. The company’s Business Experience Studios (BES) in Gurugram and Mumbai serve as live demonstration hubs where enterprises can experience real-world applications of connected technologies across sectors.
The studios showcase how AI-led ecosystems can drive operational efficiency, personalisation, and scalability across industries including retail, banking and financial services, healthcare, education, and hospitality. Demonstrations range from immersive retail engagement solutions and secure banking environments to connected healthcare systems and digital learning platforms.
“At Samsung, we believe the future of enterprise lies in AI-powered, connected ecosystems that go beyond standalone devices to create intelligent and adaptive environments,” said Puneet Sethi. “Our integrated approach enables organisations to accelerate digital transformation, improve agility, and deliver data-driven experiences at scale.”
Samsung said the Business Experience Studios also function as co-creation centres where the company collaborates with enterprises and ecosystem partners to develop tailored solutions that enable faster deployment and improved business outcomes.
Marking 30 years in India, Samsung continues to deepen its enterprise engagement across both private and public sector projects aligned with the country’s digital transformation initiatives. The company’s enterprise strategy is built around delivering interoperable and secure ecosystems that integrate hardware, software, platforms, and security into a seamless framework.
With India emerging as a major hub for digital adoption and innovation, Samsung said it remains focused on driving long-term growth through advanced technologies, local innovation, and ecosystem partnerships.
