As digital fraud grows increasingly sophisticated, businesses in India are facing heightened risks from identity-driven attacks, according to the TransUnion H1 2026 Top Fraud Trends Report. The study found that 7.1% of transactions involving consumers in India in 2025 were suspected digital fraud attempts—nearly double the global average of 3.8%.
The report highlights a significant shift in fraud patterns, with cybercriminals increasingly targeting consumer identities and account access. While account creation remains the riskiest stage globally, fraud risk in India was highest during account login, where 3.9% of transactions were suspected to be fraudulent. Account creation followed at 3.1%, while financial transactions recorded a 1.2% suspected fraud rate.
“Fraudsters are weaponizing both consumer trust and emerging technologies,” said Natarajan Ramani, Head of TransUnion India Data Analytics Solutions (INDAS). “As fraudulent operations become more sophisticated, organisations need identity-centric defences powered by advanced analytics, adaptive authentication and layered fraud detection capabilities to stay ahead of evolving threats.”
The analysis also found significant variations in fraud exposure across industries. Logistics recorded the highest suspected digital fraud rate in India at 16.3%, followed by telecommunications at 14.7% and insurance at 11.5%. These sectors often involve high transaction volumes, real-time interactions and extensive digital engagement, making them attractive targets for fraudsters.
“Fraudsters are increasingly exploiting vulnerabilities at the account creation and login stages,” said Anurag Anand, Head of Fraud Solutions, TransUnion India Data Analytics Solutions (INDAS). “Businesses need intelligence-led, proactive fraud prevention solutions that can identify sophisticated identity risks before they translate into financial losses.”
The report is based on insights generated from TransUnion’s fraud prevention solutions across multiple global markets. It underscores the growing need for organisations to strengthen identity verification and authentication processes as digital fraud schemes continue to evolve in complexity and scale.
