Bengaluru: The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation (RD&I) Centre in Bengaluru, strengthening its product and packaging innovation capabilities in India.
Spread across 13,000 square feet in Whitefield, the facility houses a state-of-the-art laboratory and digitally enabled pilot plant. The centre brings together ice cream science, culinary expertise, packaging development and consumer technical insights to accelerate innovation across brands including Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast and Twister.
The facility supports ice cream making, product and packaging assessment, sensory testing and pilot-scale production. It will enable experimentation across formats such as cups, sticks, cones, kulfi and premium ice cream cakes. The centre also features cold-chain and climate testing, 3D packaging prototyping and transport simulation capabilities to develop products suited to Indian market conditions.
Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Limited, said, “The new Bengaluru ice cream centre will help us respond faster to evolving consumer preferences, create products that are relevant to Indian tastes and occasions, and continue building a future-ready ice cream business in India.”
The Bengaluru centre will work closely with TMICC’s Global Design Centre in Colworth, UK, and its Regional Innovation Hub in Istanbul, Turkey. The collaboration is expected to strengthen the company’s innovation pipeline, improve product quality and accelerate speed to market.
“India is one of the world’s most exciting ice cream markets, with fast-evolving tastes, occasions and expectations. The new Bengaluru RD&I Centre brings together our global science, technology and culinary expertise with deep local consumer insight, helping us to move faster from idea to market-ready innovation,” said Zbigniew Lewicki, Chief Research, Development & Innovation Officer, The Magnum Ice Cream Company.
The centre will support TMICC’s focus on innovation, premiumisation, quality and locally relevant product development in India.
