Janasamruddhi Multipurpose Cooperative Society Ltd., which has a legacy of nearly 12 years, has entered a new phase with the launch of Janasamruddhi 2.0, a technology-driven e-commerce and direct marketing platform aimed at creating wider business opportunities for its agents, customers and partners across India.
The platform brings together products and services across 25 categories, including insurance, real estate, fashion, apparel and other consumer and business segments. The initiative seeks to strengthen the organisation’s agent network by enabling agents to offer customers multiple products and services through a single platform.
Janasamruddhi 2.0 was formally inaugurated in Bengaluru on August 16 in the presence of around 200 JSM agents representing 25 branches across Karnataka. The launch provided the agent network an opportunity to understand the organisation’s new business direction and the opportunities offered through the platform.
The new initiative has been conceptualised by DK Reddy, Liaisoning Officer, Janasamruddhi Multipurpose Cooperative Society Ltd., and a business consulting expert. The vision is to combine the organisation’s established network with technology, e-commerce and direct marketing to create a broader business ecosystem.
The launch was witnessed and organised by JSM Vice President Padmaraj, along with directors Anand, Khajapasha, Anusuyamma, Pushpalatha, Kamalamma and Nagaraj.
With its established network and technology-driven approach, Janasamruddhi aims to expand its presence across India while creating new avenues for its agents and customers.
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