Axis Bank today announced the launch of Sparsh Week 2026, its flagship customer obsession initiative, being held from September 7 to 11 across the country. Anchored on the theme ‘Act with Speed’, the initiative focuses on turning customer insights and feedback into faster action and better experiences.
Now in its fourth year, Sparsh Week aims to facilitate more than 2.5 lakh customer conversations across diverse customer segments, geographies and touchpoints. More than 90 leaders will participate in customer and employee engagements across locations from Kashmir to Kanyakumari and Kutch to Kohima.
Commenting on the launch, Amitabh Chaudhry, MD & CEO, Axis Bank, said, “At Axis Bank, Sparsh is much more than a customer engagement programme. It is how we institutionalise customer obsession across the organisation. Over the years, Sparsh has become the bridge between customer insight and organisational action, ensuring that customer feedback shapes how we design journeys, empower employees and improve experiences. This year’s theme, ‘Act with Speed’, reflects our belief that listening matters only when it leads to action. Through the week, our teams will engage with customers across the country with a simple objective, to ensure every customer feels heard, every employee feels empowered and every insight helps us serve our customers better.”
As part of the initiative, Axis Bank will introduce a simplified, fully digital and paperless Auto and Two-Wheeler financing journey, enabling eligible customers to move from application to disbursement in 30 minutes.
Sparsh Week will also feature Senior Citizen Open Days, NRI forums, Women Entrepreneur Connects, MSME roundtables, wealth conversations, farmer-focused initiatives, customer panels and community outreach programmes.
