Bengaluru: Ultraviolette Automotive has announced a strategic partnership with Elektrorider to expand its footprint across Central and Eastern Europe. Under this collaboration, Elektrorider will serve as the official importer and distributor for Hungary, Croatia, Slovakia, Romania, Slovenia, and the Czech Republic, marking a significant step in Ultraviolette’s global growth journey.
With this alliance, Ultraviolette extends its presence to 19 European countries, reinforcing its vision of taking advanced electric mobility solutions from India to global markets. The company will introduce its high-performance electric motorcycles, including the F77 MACH 2 and F77 SuperStreet, to these new regions.
Elektrorider’s strong retail network and deep understanding of the regional EV landscape are expected to play a key role in establishing Ultraviolette’s brand and ensuring a seamless customer experience. The partnership aims to combine Ultraviolette’s cutting-edge technology and aviation-inspired design with Elektrorider’s market expertise to drive adoption of premium electric motorcycles.
Narayan Subramaniam, CEO and Co-founder of Ultraviolette, said, “Our partnership with Elektrorider marks an important milestone as we expand into Central and Eastern Europe. These markets demand high-performance and technologically advanced mobility solutions, and we are confident that our products will resonate strongly with riders here. This collaboration strengthens our commitment to delivering a world-class ownership experience globally.”
Attila Pavuk, COO of Elektrorider, added, “We are proud to bring Ultraviolette’s innovative motorcycles to Central Europe. This partnership aligns with our focus on performance-driven mobility and reflects our commitment to introducing cutting-edge electric vehicles that meet evolving rider expectations.”
With this expansion, Ultraviolette is set to accelerate its international growth while strengthening its position in the global electric mobility ecosystem.
