Lab-grown diamond jewellery brand Aurya Diamonds has strengthened its retail footprint with the launch of its second Bengaluru store in Koramangala, marking a key milestone in its growth and expansion strategy. The new 2,000 sq. ft. experiential store reflects the brand’s vision of redefining jewellery retail through technology-led engagement, personalized design, and customer-centric experiences.
Designed to cater to a new generation of consumers, the store features immersive zones including a 3D diamond design studio, AR-enabled try-on mirrors, and a private preview lounge for bespoke and high-value collections. Alongside the launch, Aurya Diamonds introduced three new collections—Elements, K-Light, and Legacy Unveiled—targeting everyday wear, lightweight jewellery, and premium bridal segments.
The Koramangala outlet is expected to play a significant role in the company’s expansion roadmap as it seeks to scale its presence across key markets over the next two years. The launch also underlines the growing consumer acceptance of lab-grown diamonds and demand for modern jewellery formats that combine affordability, sustainability, and customization.
“Koramangala is a strategic market for us and represents the evolving aspirations of modern consumers. This store is more than a retail destination—it is a growth catalyst that strengthens our brand presence and lays the foundation for our next phase of expansion,” said Reetesh Gade, Chief of Marketing and Operations, Aurya Diamonds.
