Flipkart has extended its Zero Commission policy to all fashion products across every price point, expanding the initiative beyond its earlier coverage of products priced up to ₹1,000.
The move is expected to benefit around 90,000 transacting fashion sellers, including MSMEs, homegrown brands and D2C businesses, by enabling them to retain additional margins and reinvest in product expansion, innovation and brand building.
Alongside Zero Commission, sellers can access AI-enabled demand insights, trend data and catalogue management tools through the seller dashboard. These capabilities help businesses track changing consumer preferences, expand their assortments and reach customers across the country.
The initiative comes as fashion consumption in India continues to evolve, driven by growing interest in diverse styles, emerging trends and premium offerings. Gen Z now accounts for nearly 50% of Flipkart Fashion’s audience.
Kapil Thirani, Vice President, Flipkart Fashion, said, “India’s fashion ecosystem is evolving rapidly, with MSMEs, homegrown brands and D2C businesses driving much of that momentum. Our role is to create the conditions for them to grow. By extending this seller-first initiative across the entire fashion category, we are making a long-term investment in our sellers so they can invest more confidently in innovation, assortment expansion and brand building. As they grow, customers benefit from greater choice, faster access to new trends and better value. That’s the virtuous cycle we want to strengthen.”
By expanding Zero Commission across fashion, Flipkart aims to create stronger growth opportunities for sellers while offering customers greater choice and access across categories and price points.
