The new edition combines comic-inspired TOM and JERRY graphics with safety features designed for young riders
STUDDS Accessories Ltd., one of the world’s leading two-wheeler helmet manufacturers, has launched the Marshall Kids TOM and JERRY Edition helmet in India. Developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), the new edition brings the iconic TOM and JERRY characters to the company’s dedicated open-face helmet range for children.
Designed to make helmet-wearing more engaging for young riders, the new edition features Jerry surfing across the crown, accompanied by comic-style “HA-HA!” and “AA-DHA!” speech bursts, star and lightning-bolt graphics and cartoon sunglasses. A peeking Tom graphic appears along the lower shell, while the “TOM and JERRY” wordmark completes the design.
The helmet is available in six colourways: White-Grey/Yellow, Blue-Grey/Yellow, Lavender Pink-Grey/Yellow, Pastel Green-Grey/Yellow, Dark Pink-Grey/Yellow and Sharkskin Blue-Grey/Yellow.
Commenting on the launch, Mr. Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd., said, “Tom and Jerry have been a part of childhood for generations, and we wanted to bring that same sense of fun to a child’s first helmet. Our collaboration with Warner Bros. Discovery Global Consumer Products lets us build safety habits around characters kids already love, so wearing a helmet feels less like a rule and more like part of adventure. We’re confident this edition will find a special place with young riders and their parents alike.”
The Marshall Kids TOM and JERRY Edition features a high-impact ABS outer shell and regulated density EPS liner. It also comes with a hypoallergenic, replaceable inner liner and a quick-release chin strap. The helmet is ISI certified in accordance with BIS safety standards.
Available in XXXS (500 mm/50 cm), suited for children aged 3 to 5 years, and XXS (520 mm/52 cm), for children aged 5 to 8 years, the helmet is priced at ₹1,125 (MRP, inclusive of all taxes). It is available at offline retail outlets and STUDDS exclusive stores, with availability on leading e-commerce platforms underway.
