Reinforces its retail expansion strategy with a more intuitive, engaging, and seamless footwear shopping experience
Bengaluru: Relaxo Footwears Limited, India’s largest footwear manufacturer, has strengthened its retail presence in South India with the launch of four new Exclusive Brand Outlets in JP Nagar, Attibele, Channasandra, and Magadi Road in Bengaluru, taking its total store count to 429. The stores were inaugurated by popular Indian actress Adah Sharma, who attended the inauguration ceremonies and interacted with consumers during the launch events.
Designed in line with Relaxo’s refreshed retail identity, the new outlets feature a cleaner and more contemporary design language, complemented by bold brand accents that create an inviting and easy-to-navigate shopping environment. The upgraded format combines style, simplicity, and accessibility, enabling consumers to explore products effortlessly while enjoying an immersive retail experience.
The stores house Relaxo Footwears’ leading brands, including Sparx, Flite, Bahamas, MaryJane, and Boston, supported by enhanced visual merchandising to improve product visibility and discovery. The thoughtfully designed layouts feature clearly defined brand zones and product categories, allowing customers to navigate seamlessly, browse comfortably, and make informed purchase decisions.
Speaking on the launch, Mr. Aakash Koparkar, Vice President – Retail Business, Relaxo Footwears Limited, said, “Bengaluru continues to be an important and fast-growing market for us. With these new stores, we are bringing our next-generation retail format closer to consumers, making the shopping experience more intuitive, contemporary, and engaging. Our aim is to further strengthen our presence in South India while delivering a consistent and elevated in-store experience across markets.”
The launch of the four stores aligns with Relaxo’s broader retail strategy of driving footfall, improving in-store conversions, and enhancing the overall customer experience. With an expanding network of Exclusive Brand Outlets across India, the company continues to invest in strengthening its omnichannel presence and reaching consumers across key urban markets.
