Malabar Gold & Diamonds has appointed former India captain MS Dhoni as its brand ambassador, marking the start of a long-term association centred on the jewellery retailer’s ‘The Responsible Jeweller’ philosophy, which focuses on transparency, ethical business practices and customer trust.
The campaign aims to strengthen consumer confidence by highlighting the brand’s commitment to responsible sourcing, transparent pricing, trusted quality and customer-first policies. It will be rolled out across television, print, digital, social media, cinema, radio, outdoor advertising and retail platforms, reaching customers through more than 450 Malabar Gold & Diamonds showrooms worldwide.
Through its Malabar Promises framework, the company offers 100% BIS-hallmarked jewellery, 28 quality checks for every natural diamond, transparent pricing, guaranteed buyback, lifetime maintenance, complimentary insurance, value exchange programmes and responsible sourcing practices.
M.P. Ahammad, Chairman, Malabar Group, said, “Consumers today expect more than exceptional products. They seek transparency, authenticity and confidence in every purchase. We believe the jewellery industry has a responsibility to deliver this through ethical business practices, uncompromising quality and a customer-first approach. MS Dhoni has earned the trust of millions through his integrity, discipline and consistency, qualities that align perfectly with our values. We are delighted to welcome him to the Malabar family.”
MS Dhoni said, “Throughout my career, I have believed that trust is earned through actions and consistency. That is what makes this association with Malabar Gold & Diamonds meaningful for me. The brand’s commitment to transparency, responsibility and customer confidence resonated with me, and I look forward to encouraging more people to make informed jewellery-buying decisions.”
With this partnership, Malabar Gold & Diamonds aims to reinforce its positioning as a responsible jeweller while encouraging customers to choose jewellery backed by trust, transparency and craftsmanship.
