Mercedes-Benz India has announced the launch of its 2026 festive campaign, ‘Dream Days’, offering customers a range of financial and ownership solutions designed around their requirements and preferences. The campaign will run from August 11 through October across India.
The campaign offers a three-month EMI holiday on the GLA and GLC, an interest rate of 6.99% on select car lines, trade-in benefits and the Key-to-Key programme, which enables customers purchasing select GLE and GLS models to upgrade to a new variant after 24 months with zero down payment.
‘Dream Days’ will be supported by a 360-degree campaign comprising ATL communication, an emotive film, print, outdoor advertising, digital initiatives and focused on-ground activations. Select customers will also stand a chance to win a Mercedes-AMG Formula 1® Paddock Experience.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said: “The onset of the festive season brings optimism, aspiration and marks new beginnings. We are excited to bring back ‘Dream Days’, reaffirming our commitment to customers by offering innovative and rewarding financial solutions. ‘Dream Days’ campaign will support customers purchase decision with curated financial solutions like EMI holidays, attractive interest rates, Trade-in benefits, Key-to-Key benefits featuring upgrade to new model in future with zero downpayment and a host of other benefits. ‘Dream Days’ strongly underlines Mercedes-Benz’s unmatched desirability in the Indian automotive market, aiming to boost customer sentiment and create festive momentum.”
Alongside the festive campaign, customers can continue to access STAR Agility+, which offers service packages, assured buy-back value, extended warranty and 40% lower monthly commitments.
