Fabletics, the global activewear brand known for combining fashion-led design with performance apparel, is set to enter India through an exclusive long-term partnership with Reliance Brands Limited (RBL).
The brand will launch simultaneously through its dedicated India website and its first mono-brand store at DLF Promenade, Vasant Kunj, New Delhi, followed by a second store in Mumbai. RBL will lead the brand’s India development through an omnichannel model spanning standalone stores, e-commerce and experiential retail.
Founded in Los Angeles in 2013, Fabletics has grown from a digitally native activewear brand into a global omnichannel business with more than 125 retail locations. Its proposition combines performance fabrics with fashion-forward colours, silhouettes and designs.
The India assortment will include men’s and women’s activewear across training, running, yoga, Pilates and everyday movement.
Sumeet Yadav, Head, Reliance Brands Limited, said: “India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives. As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market. We’re excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers.”
Meera Bhatia, President, Fabletics, said: “India represents an important next step in Fabletics’ international growth. We built Fabletics around the idea that consumers shouldn’t have to choose between performance, style and value, and we see that proposition resonating strongly with the way India’s active consumer is evolving. Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market.”
The New Delhi store and India website will mark Fabletics’ first presence in the country, with Mumbai to follow shortly.
