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Home » Blog » ToneTag Launches India’s First In-Car Fuel Payment Solution at GFF 2026
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ToneTag Launches India’s First In-Car Fuel Payment Solution at GFF 2026

BureauBy BureauSeptember 11, 2026No Comments2 Mins Read
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Vivek Kumar Singh, Co-founder and Director Labs, ToneTag, alongside dignitaries from IOCL, NPCI, and Tata Motors, at the official launch of DrivePay
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DrivePay enables TATA.CARS users to pay for fuel directly through the vehicle interface at IndianOil outlets

ToneTag, a global payment infrastructure and sound-based communication technology company, today launched DrivePay, an in-car fuel payment solution for TATA.CARS, at Global Fintech Fest (GFF) 2026. Powered by ToneTag and developed using an IoT-enabled implementation of NPCI’s UPI Circle framework, the solution enables connected vehicle users to pay for fuel directly through their vehicle interface at IndianOil outlets.

With DrivePay, customers can complete fuel payments after refuelling without using a separate mobile application, card or other payment method. The solution is being deployed with IndianOil, with a wider rollout expected in the coming months.

DrivePay uses NPCI’s framework for introducing IoT devices and software into the UPI ecosystem, with ToneTag providing the technology layer for the connected-vehicle payment experience. The solution will also integrate IndianOil’s XTRAREWARDS programme, allowing eligible customers to earn reward points without sharing their mobile number during the transaction.

The initiative brings together IndianOil’s retail network, TATA.CARS’ connected vehicle ecosystem, ToneTag’s payment technology and NPCI’s digital payments infrastructure.

Vivek Kumar Singh, Co-Founder and Director – Labs, ToneTag, said, “Payments are rapidly moving beyond traditional interfaces such as cards and smartphones, and connected devices are emerging as the next frontier for commerce. With DrivePay, powered by ToneTag, we are bringing an IoT-based UPI Circle payment experience directly into the connected vehicle. This initiative with IndianOil, TATA.CARS and NPCI demonstrates how payment infrastructure can seamlessly extend into connected devices, enabling the vehicle itself to become a secure payment interface. We believe this is an important step towards a future where mobility, payments and commerce are seamlessly connected.”

ToneTag plans to explore similar in-vehicle payment and commerce applications with other automotive OEMs and mobility ecosystem players.

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