Report outlines a seven-pillar roadmap to strengthen India’s traditional healthcare and wellness ecosystem
Primus Partners’ thought leadership report, Ayush Vision 2030: From Traditional Wisdom to Global Leadership, was unveiled by Minister of State for Ayush Shri Prataprao Ganpatrao Jadhav during the Ministry of Ayush’s 11th Ayurveda Day celebrations.
Released under the theme “Ayurveda for a Healthier Tomorrow,” the report outlines a roadmap to build a USD 213 billion Ayush economy by 2030 and position Ayush as a preferred choice for healthcare and well-being, complementing modern medicine in acute and emergency care.
The report identifies seven strategic pillars: manufacturing expansion, export promotion, healthcare integration, wellness tourism, research and innovation, digital Ayush, and medicinal plants and global Ayush diplomacy.
Nilaya Varma, Co-Founder and Group CEO, Primus Partners, said, “India has a strong opportunity to shape the future of global healthcare through its traditional knowledge systems. Ayush Vision 2030 is not just a sectoral growth roadmap; it is a national strategy to integrate preventive healthcare, scientific evidence, innovation and global market development into one cohesive ecosystem. As the world looks towards holistic and sustainable healthcare solutions, India can lead by combining the credibility of evidence with the strength of its traditional wisdom.”
The report highlights India’s traditional knowledge, practitioner network, manufacturing base and institutional support as foundations for growth. It calls for stronger public-private partnerships, research investment, regulatory harmonisation and globally trusted quality standards.
The report envisions Ayush contributing to healthcare delivery, exports, employment and India’s global wellness presence by 2030.
