CaratLane, a TATA product and India’s leading omnichannel fine jewellery brand, marks 18 years since its founding in 2008. The brand today has 390+ stores across India, two international stores and serves customers across 17,000+ pincodes.
CaratLane has recorded a 40% CAGR over the last five years, with revenue growing nearly four times during the period. The brand is also strengthening its product and international presence with 5,000 new designs and nine festive collections launched this year.
Commenting on the milestone, Saumen Bhaumik, Managing Director, CaratLane, said, “CaratLane started in 2008 as an online jewellery website, with a simple belief that every woman is extraordinary, as precious as a diamond, and deserves to own one. Over 18 years, we became India’s first omnichannel jewellery brand and have gone on to make natural diamonds part of the stories of millions of young Indians, across India and around 30 countries. This journey has only been possible because of the women who trusted us, our partners and our teams, past and present. As we celebrate 18 years, a bigger dream is taking shape, and I truly believe our best years are ahead. One woman, one story at a time.”
As part of its anniversary, CaratLane has also upgraded its natural diamond offerings to FG-colour diamonds and expanded its global presence through Global 2.0, a revamped international web platform, International App and dedicated Shaya App.
The brand has also released a new anniversary film celebrating the women and stories behind its journey.
Link to the video – https://www.youtube.com/watch?v=RFVCutIiD10
