The partnership brings protection and long-term savings solutions to Tata Neu customers.
Axis Max Life Insurance Limited, formerly Max Life Insurance Company Limited, has partnered with Tata Fintech, a subsidiary of Tata Digital, to offer select life insurance solutions on Tata Neu, India’s omnichannel loyalty and financial services app.
Through this association, Tata Neu customers can explore and purchase select protection and long-term savings plans from Axis Max Life. The partnership aims to make life insurance more accessible by bringing financial protection and planning options to a platform customers already use for their everyday needs.
Sumit Madan, Managing Director and CEO, Axis Max Life, said, “Our partnership with Tata Digital reflects a shared commitment to making life insurance more accessible, relevant, and intuitive for millions of Indians within the ecosystems they already trust and engage with. By bringing Axis Max Life’s protection and long-term savings solutions onto Tata Neu, we aim to empower individuals and families to make informed financial choices and plan with greater confidence for the future. This association advances our vision of widening insurance penetration through digital innovation while helping more Indians build a stronger foundation for long-term financial security.”
Sajith Sivanandan, CEO and Managing Director, Tata Digital Group, said, “At Tata Neu, we are committed to making trusted financial solutions more accessible and convenient for our customers. Our partnership with Axis Max Life expands the range of protection and long-term savings solutions available on the platform. This enables customers to explore options that support their financial goals and future planning needs within an ecosystem that also brings together payments, Tata NeuCard and rewards-led value across everyday interactions.”
The partnership reflects both companies’ focus on using digital platforms to widen access to life insurance and help customers plan for their families’ financial security.
