This Diwali, HP is celebrating Indian innovators who are using technology and creativity to address everyday challenges and bring meaningful change to communities. Through its campaign, ‘Lights of Change’, the company brings together six stories highlighting homegrown innovations that are creating opportunities and improving lives.
The campaign’s hero film features solutions addressing a range of challenges, including finding alternative uses for agricultural waste, preparing cities for urban flooding and tackling pollution in rivers and water bodies. It also showcases innovations such as ‘Annie’, a self-learning Braille device that helps visually impaired children learn independently; an affordable bionic arm that supports people with limb differences; and CareMother, which makes fetal heartbeat monitoring more accessible for expectant mothers.
Commenting on the campaign, Ipsita Dasgupta, Senior Vice-President & Managing Director, HP India, said, “India’s progress is powered by people who see possibility where others see a challenge. Lights of Change is our way of celebrating these individuals and the ideas that are making a real difference in their communities. At HP, we have always believed in the power of technology to enable human potential, and this Diwali, we hope these stories inspire many more people to believe in their ideas and the change they can create.”
Taking the initiative beyond the film, HP has launched a dedicated digital platform featuring innovation stories from across India. The platform also encourages people to share examples of innovations they have encountered in their communities through LinkedIn, Instagram and X, helping bring more changemakers and their work into the spotlight.
Watch the campaign film: https://www.youtube.com/watch?v=F95Lg_i19ww
