CaratLane has partnered with Third Wave Coffee to mark its 18th anniversary with a limited-edition Ube beverage range, inspired by CaratLane’s signature purple identity. The 45-day collaboration brings together fine jewellery and beverage experiences across cafés, retail stores and digital platforms.
Shaifali Gautam, Chief Marketing Officer, CaratLane, said, “Purple is at the heart of CaratLane’s identity, representing creativity, elegance, and celebration. As we mark our 18th anniversary, the synergy with Third Wave Coffee’s Ube innovation was instant; the drink naturally reflects our brand colour. Complete with custom diamond coffee art, we wanted to create an experience that feels as thoughtful as choosing fine jewellery, giving our guests a fresh, indulgent way to celebrate this milestone with us.”
Rajat Luthra, CEO, Third Wave Coffee, said, “At Third Wave Coffee, we are constantly looking at how global beverage trends can be translated into experiences that feel fresh, relevant and exciting for Indian consumers. Ube has emerged as one of the most distinctive flavour trends globally, and this collaboration gives us an opportunity to take that trend a step further by combining our beverage craft with CaratLane’s strong visual identity. The result is a limited-edition range that is as much about discovery and experience as it is about the beverage itself.”
The campaign includes co-branded café displays, cups, postcards and collectible cards, along with offers for CaratLane customers. The beverages are available from October 4 to November 15, 2026, at participating Third Wave Coffee outlets and through Swiggy and Zomato.
