Philips Home Appliances has launched ‘Sone Pe Double Suhaga’, its festive campaign offering assured gifts on eligible purchases, along with a chance to win gold worth ₹9,999 every hour and a diamond worth ₹50,000 every day.
Building on last year’s ‘Sone Pe Suhaga’ campaign, which reached consumers across 70 cities, the new campaign aims to make festive shopping more rewarding through a combination of gifts and precious rewards.
Running from October 11 to November 11, 2026, the campaign is expected to reach over 200 million consumers across 112 cities. Customers purchasing eligible Philips Home Appliances with a minimum MRP of ₹1,500 will receive an assured gift and an opportunity to win the daily and hourly rewards.
Pooja Baid, Chief Marketing Officer, Versuni India, said, “The response to Sone Pe Suhaga showed us that consumers appreciate festive experiences that go beyond conventional offers. This year, we wanted to build on that response with a proposition that brings together assured value and the excitement of winning something special. With Sone Pe Double Suhaga, consumers purchasing eligible Philips Home Appliances can enjoy an assured gift on purchase, along with the chance to win gold every hour and a diamond every day. Our aim is to make festive shopping more rewarding by adding an element of joy, surprise and aspiration to an already special time of the year.”
With this campaign, Philips Home Appliances aims to add more excitement to festive purchases while continuing its efforts to make homes more comfortable and enjoyable.
