BGauss, the design and engineering-led electric mobility brand, has partnered with Bengaluru FC as Associate Partner for the 2026-27 season of the Indian Super League (ISL), marking its entry into football and its third major sporting association.
As part of the partnership, BGauss will undertake matchday branding, fan engagement activities, digital campaigns and content collaborations. The brand will also explore dealership-led initiatives across Bengaluru and Karnataka to bring fan experiences closer to its retail network.
Commenting on the association, Priyanka Kabra, Brand Director, BGauss, said, “Our sporting associations are rooted in a simple belief where brands become more relevant when they participate in the passions and communities that matter to their consumers. Our journey began with Pro Kabaddi (Tamil Thalaivas), extended into cricket with Rajasthan Royals, and now moves into football with Bengaluru FC. Each association allows us to connect with audiences in a different sporting and cultural context.”
Darren Caldeira, Director of Football, Bengaluru FC, said, “We are delighted to welcome BGauss as an Associate Partner for the 2026-27 season. At Bengaluru FC, we believe football has the power to bring communities together. This partnership allows us to create meaningful experiences for our fans while connecting them with a brand that champions innovation, technology and the future of mobility.”
The association strengthens BGauss’ efforts to connect with younger consumers through sports, culture and community-led experiences.
