NEWME, India’s fast-growing Gen Z fashion-tech brand, has expanded its retail presence in Bengaluru with the launch of a new store in Kammanahalli and announced plans to open another outlet in Koramangala next month. With the upcoming launch, the brand will operate seven stores across the city, reinforcing Bengaluru’s position as one of its largest retail markets.
The newly opened Kammanahalli store spans nearly 2,000 sq. ft. across two floors, while the Koramangala outlet will cover around 1,200 sq. ft. Both locations have been selected to bring NEWME’s technology-enabled shopping experience and trend-focused collections closer to young consumers in some of the city’s busiest high-street destinations.
To mark the Kammanahalli launch, customers can avail inaugural offers, including a Buy One Get One promotion on the opening day, followed by special discounts through the weekend.
Commenting on the expansion, Sumit Jasoria, Co-founder and CEO, NEWME, said, “Bengaluru continues to be one of our strongest markets and remains central to our growth journey. The encouraging response to our stores has reaffirmed the importance of physical retail in complementing our digital-first approach. As we expand across India, we will continue investing in locations that allow us to engage more closely with our community.”
The expansion reflects NEWME’s growing focus on high-street retail, complementing its presence in shopping malls. Founded in 2022, the brand today serves over 20 lakh customers across India through its omnichannel model. Backed by a technology-driven, inventory-light operating model, NEWME introduces more than 500 new styles every week while continuing to scale its offline presence and strengthen its integrated retail ecosystem.
