Reliance Retail has announced the launch of AJIO Beauty, strengthening its presence in India’s rapidly growing beauty and personal care market while expanding its fashion and lifestyle ecosystem. The new platform combines the strengths of AJIO’s fashion-first approach with the beauty expertise of Tira to offer consumers a seamless shopping experience.
AJIO Beauty brings together an extensive portfolio across skincare, makeup, haircare, fragrances, bath and body, personal care and beauty accessories. The platform offers products from more than 1,500 Indian and international brands, spanning value, bridge-to-luxury, premium and luxury segments. Customers across the country can access the collection through delivery to over 19,000 pin codes, while shoppers in eligible cities can also avail products through AJIO Rush, the platform’s quick-delivery service.
The launch builds on Reliance Retail’s growing lifestyle portfolio by integrating Tira’s omnichannel beauty capabilities with AJIO’s large digital customer base. Beyond product selection, AJIO Beauty aims to make beauty discovery more engaging by featuring curated routines, ingredient-led recommendations, personalised edits and emerging trends alongside a wide range of brands.
Commenting on the launch, an AJIO Spokesperson said, “Fashion and beauty are increasingly converging as consumers look to express their personal style more holistically. With AJIO Beauty, we are extending AJIO’s fashion-first philosophy into the beauty space, creating a destination where customers can discover products that complement their individuality and lifestyle. Backed by Reliance Retail’s beauty expertise and AJIO’s digital reach, we are excited to offer a curated beauty experience featuring the best of Indian and international brands, delivered seamlessly to customers across the country.”
Designed for digitally savvy consumers, AJIO Beauty combines authentic products, trusted brands and curated recommendations in a single destination, enabling customers to explore fashion and beauty together while expressing their personal style with greater ease.
