New diapers combine advanced breathability, skin comfort and all-round leakage protection
Piramal Consumer Healthcare has launched Little’s AirSense Ultra-Premium Baby Diapers, the latest offering from its flagship baby care brand, Little’s. Built around the brand’s philosophy of “Science with Care”, the new diapers combine breathability-focused technology with features designed to provide comfort and gentle care for babies.
The diapers feature 50 million Breathable Pores, designed to improve airflow and help keep babies’ skin fresh and comfortable. They are enriched with Shea Butter and are Dermatologically Tested. The Bubble Layer Technology creates a cushioning layer between the baby’s skin and the wet core, helping maintain dryness and softness.
The diapers also offer 360° Leakage Prevention and an Anti-Rash Formula. They are free from Paraben, Phthalate, Alcohol and Chlorine.
Commenting on the launch, Abhishek Kumar, Vice President – Marketing, Piramal Consumer Healthcare, said, “Today’s parents are becoming increasingly conscious about the products they choose for their babies and are willing to invest in solutions that offer enhanced comfort, safety and care. With Little’s AirSense Baby Diapers, we’ve brought together advanced breathability through 50 million Breathable Pores with thoughtful innovations designed around a baby’s everyday comfort. With this, we are delivering a product built on the 3S promise — Soft, Safe & Sensitive, and reimagining everyday diapering through breathability-led innovation that puts a baby’s comfort at the heart of the experience.”
Yami Gautam Dhar, Brand Ambassador for Little’s, said, “As a mother, nothing matters more than knowing your baby feels comfortable, fresh and protected throughout the day. That’s what I love about the new Little’s AirSense Baby Diapers. Thoughtful innovations like 50 million Breathable Pores, Shea Butter and Bubble layer technology reflect the kind of gentle care every parent looks for. I’m delighted to be associated with a brand that continues to create products designed to make parenting a little easier while keeping babies happy and comfortable every day.”
The launch is supported by an integrated campaign around ‘Made to breathe’. The product will initially be available across e-commerce platforms, followed by expansion into offline formats.
