Bank of Baroda has partnered with Reliance Jio to launch bob World Lite, a mobile banking solution designed specifically for feature phone users. The app will be available on the JioPhone Prima 4G, marking a significant step toward expanding digital banking access across India.
Aligned with the Government of India and Reserve Bank of India’s vision for financial inclusion, the initiative aims to bridge the digital divide by bringing comprehensive banking services to users without smartphones. Unlike traditional apps, bob World Lite is built on a lightweight, low-bandwidth architecture with keypad-based navigation, ensuring ease of use and accessibility across semi-urban and rural markets.
The app enables users to perform essential banking functions such as UPI-based Scan & Pay, fund transfers, bill payments, and mobile recharges. It will come pre-installed on JioPhone Prima 4G devices and can also be accessed via the JioStore by existing users. Additionally, the platform supports a simple self-onboarding process, making it accessible to both Bank of Baroda customers and users from other banks.
Dr. Debadatta Chand, Managing Director & CEO, Bank of Baroda, said, “Our partnership with Jio to launch bob World Lite is a significant step towards extending digital banking beyond smartphones. By enabling simple, secure, and anytime banking on feature phones, we are expanding financial access and engaging with a wider customer base.”
Dr. Sunil Dutt, President, Reliance Jio, added, “This collaboration advances our vision of digital inclusion by delivering seamless, secure banking services to millions of users through affordable devices.”
By combining Jio’s digital reach with Bank of Baroda’s extensive network, the partnership is set to accelerate inclusive banking adoption across India.
