BLive, an integrated commercial EV mobility platform, has signed a Memorandum of Understanding (MoU) with Tata Motors to deploy up to 1,000 Tata electric mini trucks through BLive PRIME, its franchise-owned commercial EV fleet programme.
The partnership marks the start of a phased deployment, with the first batch of Tata Ace Pro EVs already inducted for enterprise logistics operations. BLive plans to scale the fleet across sectors including e-commerce, quick commerce, manufacturing, warehousing, retail distribution, FMCG, pharmaceuticals and third-party logistics.
BLive PRIME, backed by a planned ₹100 crore investment, enables entrepreneurs and businesses to own electric cargo vehicle fleets with an investment starting at around ₹45 lakh. BLive manages enterprise demand, deployment, fleet technology, charging integration, maintenance and daily operations, while franchise owners earn rentals from their deployed fleets.
Sandeep Mukherjee, Founder & CEO, BLive, said, “The Cargo EV segment is experiencing strong demand as businesses increasingly evaluate electric fleets for their intra-city logistics requirements. However, scaling commercial EV adoption requires more than vehicle availability. Enterprises need access to reliable fleets, charging, technology, maintenance and professionally managed operations. Through our franchise-owned fleet programme, we are enabling entrepreneurs to own productive electric cargo assets and earn from fleet rentals. At the same time, BLive manages enterprise deployment and end-to-end operations. Our plan to deploy more than 1,000 Tata Ace EVs reflects our ambition to build scale and establish BLive as a leading player in India’s Cargo EV segment.”
Mr. Pinaki Haldar, Vice President & Business Head-SCVPU, Tata Motors Ltd., said, “We are pleased to partner with BLive as it expands electric cargo mobility solutions. With the Ace Pro EV, an accessible and efficient solution for small businesses, the proven Ace EV for last-mile logistics, and the high-performance Intra EV for larger cargo applications, Tata Motors offers a comprehensive electric SCV and pick-up portfolio to address diverse customer needs. Together, we are enabling businesses to adopt sustainable mobility solutions that deliver productivity, reliability and strong operating economics.”
India has an estimated 4.5–5 million LCVs, with electric penetration in the cargo LCV segment still below 1%, presenting significant scope for electrification. BLive aims to expand its integrated fleet ecosystem as demand for electric logistics solutions grows.
