Eveready Industries India Ltd., India’s leading battery and flashlight brand, has partnered with Zepto to launch a doorstep household battery collection and recycling initiative. The programme will enable consumers to return used household batteries through Zepto’s delivery network, making responsible disposal more convenient.
Under the ‘Batteries for Better’ initiative, Zepto users will be able to select the “Return Battery” option at checkout and hand over used household batteries to delivery partners when their order arrives. The collected batteries will be sent to Eveready for recycling and disposal through authorised channels, in line with applicable environmental regulations and Extended Producer Responsibility (EPR) guidelines.
The initiative will initially be available in Delhi and Bengaluru, with plans to expand to additional cities.
Speaking on the initiative, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Ltd., said: “We are delighted to collaborate with Zepto on this pioneering initiative that transforms everyday deliveries into opportunities for responsible environmental action. Through this programme, Eveready aims to drive greater consumer awareness around responsible battery disposal while helping strengthen circular economy practices in India. As a leader in the country’s battery industry, we remain committed to creating meaningful impact through sustainable innovation and responsible stewardship of our products throughout their lifecycle.”
Consumers participating in the programme will receive a certificate recognising their contribution towards responsible waste management and will also be eligible for special benefits on subsequent Eveready battery purchases through Zepto.
Mr. Devendra Meel, Chief Business Officer, Zepto, said: “The biggest barrier to responsible disposal is not intent, it is convenience. Most households have used batteries lying in drawers because there has never been a simple, everyday way to return them. With this partnership, we are using Zepto’s last-mile network to turn regular orders into battery take-back moments. We thank our seller partners for enabling this. Even at a modest scale, every million household batteries collected can help divert several tonnes of battery waste from mixed garbage streams into authorised recycling. That is the opportunity here, using quick commerce not only for access, but to build habit-level infrastructure for more responsible consumption.”
The partnership reinforces Eveready’s focus on sustainability, innovation and responsible product lifecycle management while supporting its EPR commitments.
