India becomes one of 14 global markets to host a Mercedes-Benz Studio, with Gurugram space combining design, culture, culinary experiences and automotive innovation
Mercedes-Benz India has inaugurated the country’s first Mercedes-Benz Studio at DLF One Horizon Centre, Gurugram, introducing the global brand experience format to India. The open, walk-in destination brings together design, craftsmanship, culture and community, centred around the brand promise of ‘Welcome Home.’
The Studio features a curated vehicle display, design and material library, Mercedes-Benz lifestyle collection, Mercedes-AMG PETRONAS X adidas merchandise and an exclusive Lavonne Café. Visitors can also explore Mercedes-Benz vehicles and book test drives.
The Studio is part of Mercedes-Benz’s global initiative, with similar urban destinations being established across four continents. The concept combines brand experiences with sales functionality, creating a direct touchpoint for customer engagement and discovery.
Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “Customer engagement with luxury has been evolving, as they desire specially curated spaces to enjoy spending time; experience the latest products, connect with the brand and immerse in an unmistakably familiar ‘Welcome Home’ feeling synonymous with Mercedes-Benz. Mercedes-Benz Studio presents this unhurried discovery, spending quality time, experiencing elevated culinary delight, making visitors feel welcome and interacting in novel, experimental ways. We are equally excited to showcase our alluring cars in the heart of the city, where customers can experience them in a relaxed and inspiring setting. We are confident ‘Mercedes-Benz Studio’ will create an immersive brand experience for customers, as we plan to expand this concept to other metropolises gradually.”
The Studio also marks the India debut of the CONCEPT AMG GT XX, featuring three axial flux motors, AMG.EA high-performance architecture and more than 1,000 kW (1,360 hp) of peak output.
Iyer added, “The Studio opens with a distinct AMG flavour for enthusiasts. The CONCEPT AMG GT XX showcases Mercedes-AMG redefining standards of performance with groundbreaking technologies and innovations, underlining an entirely new dimension of a sustained electric future for customers. The launch of AMG F1 PETRONAS e-bikes in India is a natural extension of the AMG brand. These world-class F1 e-Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship.”
Mercedes-Benz India also launched the Mercedes-AMG PETRONAS F1 Team e-bike range, in partnership with EMotorad, with City, Track and Rallye editions priced at ₹4.20 lakh, ₹5.70 lakh and ₹7.60 lakh respectively. Deliveries are scheduled to begin from mid-September 2026.
