AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank, has launched the eighth edition of its AU Heart to Cart Shopping Festival, running from October 11 to November 10, 2026.
The month-long festival offers savings across travel, electronics, entertainment, dining, groceries and premium shopping for AU Credit and Debit Cardholders. Customers can avail discounts of up to ₹10,000 on travel bookings, ₹7,500 on electronics and ₹3,000 on entertainment. The bank has also partnered with 35 luxury and premium brands, offering a 10% instant discount of up to ₹2,500 at participating outlets of each partner brand, subject to applicable terms.
Customers can earn rewards through the AU 0101 mobile app on UPI transactions, bill payments, recharges, travel bookings and gift cards. The highest UPI spender on AU 0101 will be eligible for a complimentary couple’s trip to Goa.
The festival also extends benefits across select loan products and merchant payment solutions, including AU QR, Soundbox and POS.
Yogesh Jain, Deputy CEO, AU Small Finance Bank, said, “At AU SFB, we endeavour to bring meaningful value to our customers throughout the year. During the festive season, we make that value go further through savings on everyday needs, shopping, travel and gifting, as well as select premium experiences.”
Customers can check the complete offers and applicable terms on the AU Offers website, AU 0101 app and at bank branches.
