Shared memories and stronger family bonds are driving India’s growing multi-generational travel trend
Family holidays in India are increasingly becoming about spending quality time together, with younger travellers showing a growing preference for trips that bring different generations together. A new Airbnb survey reveals that 75% of Gen Z and Millennial respondents are more likely to travel with family members across generations.
The trend is also reflected in booking patterns. Airbnb’s internal data shows that domestic searches for stays by groups of five or more guests, including at least one child or infant, have increased by over 55% year-on-year.
According to the survey, creating shared memories (55%), having fun together (52%) and strengthening family bonds (51%) are among the key reasons for choosing multi-generational holidays. The stay itself is also becoming an important part of the experience, with 63% of respondents preferring to relax and spend time together at their accommodation rather than go sightseeing (56%).
Nature destinations remain popular, with 56% favouring mountains, countryside and nature retreats, followed by beach destinations (47%) and heritage or spiritual locations (44%). Bangalore, Goa, Hyderabad, The Nilgiris and Pondicherry feature among the most-searched domestic destinations for larger groups.
Amanpreet Singh Bajaj, Airbnb’s Country Head for India and Southeast Asia, said, “Family holidays have always been an important part of how Indians travel. What we’re seeing now is a growing interest among younger generations in bringing different generations together, with travel becoming an opportunity to reconnect, create new memories and spend meaningful time with one another. At Airbnb, we’re seeing this reflected in growing demand for larger-group stays, where guests can enjoy the flexibility of a whole home, share meals, spend time together and create memorable experiences.”
