Jio Financial Services Limited has introduced the all-new JioFinance app through its subsidiary Jio Finance Platform and Service Limited, unveiling an intelligent digital marketplace designed for Bharat. Alongside the launch, the company announced ‘Finsider’, an exclusive early access initiative inviting users to explore the app and provide feedback to help refine its features.
The JioFinance app moves beyond traditional financial product listings by leveraging Agentic AI and neural networks to deliver hyper-personalised recommendations. Powered by 15 AI agents and nearly 70 decision engines, the platform analyses users’ financial context, intent and eligibility in real time to compute tailored outcomes rather than simply display generic offers.
The app integrates a broad marketplace of products, including home loans, personal loans, loans against securities, credit cards, insurance, UPI, fixed deposits, digital gold, tax planning, and investment solutions such as JioBlackRock mutual funds. It also offers an innovative savings account with automated liquidity management aimed at optimising returns.
Dynamic personalisation ensures that users encounter customised home screens aligned with their profiles. A natural language chat interface enables users to type specific financial needs and instantly discover relevant solutions.
Through the JioPoints rewards programme, users earn points on transactions, redeemable across a wide catalogue of benefits.
Upcoming features include a Financial Fitness Score, a conversational ‘Personal CFO’ for financial guidance, autonomous execution of recurring payments and investments, and an exclusive membership programme offering assured value-back.
With this launch, JioFinance aims to simplify financial decision-making and empower Indians with transparent, data-driven financial intelligence.
Hitesh Sethia, Managing Director and Chief Executive Officer, Jio Financial Services Limited said: “We believe intelligent finance should be a basic right of all citizens. With the paradigm shift in finance, we are putting Bharat at the heart of everything we build. As a hyper-personal and intelligent marketplace for financial services, the new JioFinance app aims to remove the noise and friction that many of us experience while navigating a complex financial landscape. This is a platform designed to empower every Indian with unbiased and actionable financial intelligence, empowering them to take control of their financial destiny with transparency and trust.”
