Bengaluru: London-based consumer technology brand, Nothing, today announced its partnership with the T20 season 2025 champions, Royal Challengers Bengaluru (RCB) as the Title Sponsor for Season 2026, marking a significant step in the brand’s expanding presence and strategic investment in India. The collaboration comes on the back of RCB’s historic victory as Champions of 2025, and builds on Nothing’s association with Royal Challengers Bengaluru in the previous season, reflecting a shared long-term vision and growing collaboration between the two brands.
Commenting on the partnership, Akis Evangelidis, Co-founder & India President, Nothing, said, “RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India[1], partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, added, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
As Title Sponsor, Nothing Smartphones will feature as the primary brand across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season. This partnership reflects Nothing’s growing influence in India as one of the country’s fastest-growing smartphone brands.
The announcement follows a strong year of momentum for Nothing in India, including multiple product launches and deeper community engagement across key markets. The brand recently revealed plans to inaugurate its first flagship store in India on 14 February 2026, located in Bengaluru. Nothing has been the fastest-growing smartphone brand for seven quarters out of the last eight, as per Counterpoint Research – making it the only smartphone brand in India to achieve this milestone in the past decade, driven by a community-focused approach and a commitment to making great design accessible.
