Samsung has introduced ‘Galaxy Forever’ in India, a new ownership model aimed at making its flagship smartphones more accessible while offering flexibility to upgrade.
The programme allows customers to own devices like the Galaxy S26 Ultra and Galaxy S26 Plus by paying only 50% of the cost through 12 no-cost EMIs. After one year, users can choose to return the device with an assured buyback, retain it by paying the remaining balance, or upgrade to a newer Galaxy model.
Designed to align with evolving consumer preferences, Galaxy Forever combines affordability with flexibility. The offering includes Samsung Care+ protection worth ₹13,999 for 13 months, covering accidental and liquid damage with zero deductibles. Customers can access the programme via Samsung.com and over 1,500 Samsung Experience Stores across India.
The initiative is supported by financing options such as credit card EMIs and Samsung Finance+, enabling easier access to premium devices with minimal documentation. Samsung has also partnered with Servify and DMI Finance to streamline upgrades, returns and settlements.
Additionally, the programme extends to corporate employees and students through Samsung’s Corporate+ and Student+ platforms, broadening access to flagship technology across key user segments.
Commenting on the launch, Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing, Samsung India, said: “Galaxy Forever is designed to make flagship technology more accessible while giving consumers the freedom to upgrade seamlessly. It reflects our commitment to innovate not just in products, but in how users experience ownership of premium devices.”
With Galaxy Forever, Samsung aims to drive adoption in India’s growing premium smartphone segment by combining affordability, flexibility and comprehensive device protection.
