Mercedes-Benz India reported its highest-ever annual sales, retailing 19,363 vehicles in FY 2025–26, driven by strong demand for its top-end luxury and core segments. The company also posted a solid Q1 2026 performance, selling 5,131 units, marking a 7% year-on-year growth.
The growth was largely fueled by the top-end luxury segment, which grew 16% during the fiscal year and contributed 27% to total sales. Models such as the S-Class, Mercedes-Maybach range, EQS SUV, and AMG portfolio continued to witness strong demand, reflecting a clear customer preference for exclusivity and performance. Waiting periods for select models extend up to 12 months, underscoring sustained demand.
The core segment—including the C-Class, LWB E-Class, GLC, and GLE—remained a strong contributor, with the LWB E-Class retaining its position as India’s best-selling luxury car. Meanwhile, the entry luxury segment saw a decline, as the company maintained its focus on value-driven offerings over price-led volume growth.
Electric mobility continued to gain traction, with Battery Electric Vehicles (BEVs) accounting for 20% of top-end segment sales. High-end BEVs priced above ₹1.4 crore grew by 85%, led by strong demand for the EQS SUV. The company is set to further strengthen its EV portfolio with the launch of the all-new CLA BEV.
Expanding its retail footprint, Mercedes-Benz India plans to open over 20 luxury outlets in 2026, targeting emerging markets such as Visakhapatnam and Varanasi, while strengthening presence in metros. This expansion will be backed by investments exceeding ₹450 crore by franchise partners.
Santosh Iyer said, “Mercedes-Benz remains the most desirable luxury brand in India, driven by strong customer loyalty and demand for both new and existing products. Our top-end luxury portfolio continues to set benchmarks with exclusivity and personalization.”
He added, “Our product momentum will continue with new AMG introductions and upcoming models like the CLA BEV. We remain focused on delivering superior product value and aligning with evolving customer aspirations, reinforcing our strategy of value-led growth over volume.”
With continued momentum across luxury, performance, and electric segments, Mercedes-Benz India is poised to sustain its growth trajectory while enhancing customer experience and expanding its presence nationwide.
