Axis Trustee Services Limited (ATSL), a wholly owned subsidiary of Axis Bank, has launched PRISM, a digital-first platform designed to enhance client engagement and improve service efficiency. The initiative marks a key milestone in the company’s transition towards a fintech-led trustee model.
The platform was unveiled by Amitabh Chaudhry, MD & CEO of Axis Bank, along with Rahul Choudhary, MD & CEO of ATSL, highlighting the Group’s focus on leveraging technology to transform financial services.
Aligned with the Securities and Exchange Board of India’s (SEBI) push for Ease of Doing Business, PRISM aims to simplify processes, strengthen transparency, and enable faster interactions across the trustee ecosystem. The platform digitizes critical client touchpoints while optimizing workflows and compliance mechanisms.
Built around four core pillars—client access, service request management, transaction support, and compliance enablement—PRISM is designed to reduce turnaround times, improve responsiveness, and deliver a seamless user experience.
Speaking on the launch, Rahul Choudhary, MD & CEO, Axis Trustee Services Limited, said:
“PRISM reflects our commitment to redefining trustee services through technology. As client expectations evolve, we are focused on building a more connected, transparent, and efficient ecosystem. This platform will not only enhance client experience but also strengthen our operational capabilities and compliance frameworks.”
With continued investments in automation and advanced technologies, ATSL is reinforcing its position as a future-ready trustee focused on agility, innovation, and long-term value creation.
