Homegrown sports and athleisure brand Ten x You has achieved an annual run rate (ARR) of approximately ₹50 crore within eight months of its launch, marking a significant milestone in its growth journey. Building on this momentum, the company aims to scale its business by 2.5 times by December 2026 through category expansion, wider distribution, and deeper consumer engagement.
Founded with the vision of encouraging greater participation in sports across India, Ten x You has rapidly expanded its presence across footwear, apparel, cricket, court sports, running, walking, and recovery segments. The brand has served more than 50,000 customers through its direct-to-consumer platform, online marketplaces, and offline retail channels.
Over the past few months, Ten x You has witnessed strong consumer traction, recording over 200% growth between February and May 2026. The company has also reported encouraging customer loyalty, with nearly 15% of consumers returning to make repeat purchases on its D2C platform.
Commenting on the milestone, Karthik Gurumurthy, Co-Founder and Chief Executive Officer, Ten x You, said, “The response to Ten x You reinforces our belief that Indian consumers are looking for sportswear that delivers performance, comfort, and value. Our focus remains on creating products tailored to Indian needs while making quality sportswear accessible to a larger audience. As we expand our portfolio and reach, we remain committed to enabling more Indians to actively participate in sport.”
Looking ahead, the company plans to enter new categories such as fitness footwear and open footwear while expanding its retail footprint across key markets. Ten x You is also preparing to launch its first Exclusive Brand Outlet (EBO) by the end of 2026. In addition to strengthening its domestic presence, the brand has begun serving customers in international markets including the United States, the United Kingdom, and select South Asian countries.
